Remote · full-time · senior · any time zone, as long as you can work US hours

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Apply here, it takes about 5 minutes.

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What we do

unfair.so helps AI startups launch and distribute on X (and soon LinkedIn, Substack, and other platforms).

MemeLord, TinyFish, Treg, Glif and others have launched with us.

Under the hood, we're building a platform with 1,000+ creators where brands can pick people based on who actually follows them, run the whole campaign, and turn engagement into leads.

Most of our clients are on a performance plan: a small monthly fee plus a fee per 100K views a launch brings. We don't take a cut of the creator budget. We run 40+ launches a month.

Our clients are funded tech startups, most of them in San Francisco, run by founders who expect a lot. We started in August 2026, so the processes are young and you'll help build them.

What you'll do

Creators are half of what we sell. Today each launch lead recruits creators for their own launch, from scratch. What's missing is someone whose whole job is the people: creators and new media, every day, not just on launch day. You own the creators and the new media people (MTS, TBPN, ETN and the like): the base, the relationships, the content for them, the communities, the events, the numbers.

The first month. By the end of it we'd love to see 500+ new creators on the platform, be on first-name terms with the 80 or so creators who matter most, have 20 friends in new media, and have a special project or two out the door together.

• Grow the base. Scouting every week on X. Referrals from creators we already pay. The people who already follow our own X accounts: they know us, and most of them have never been asked. People who sign up on their own and wait for approval. You decide who gets in and you keep the standard: a real audience, in the countries our clients sell to, that actually engages. Not everyone we need is an influencer: some clients need AI safety researchers, ML engineers or open-source maintainers with a small audience of exactly the right people. They're harder to find, they don't think of themselves as creators, and they're part of the base too.
• Own the relationships with the people who matter. There's a core of creators whose quote changes the outcome of a launch. Get to know them properly: a call, not a DM template. What they're building, what they care about, what they charge, who they'd bring along. Stay in touch when we don't need anything, and at some point bring them together in person. The goal is simple: when we need ten strong creators for Thursday, you already know who'll say yes, and they're glad it's you asking.
• Make creators and new media want in. Content and online events that are for them: a roundup of the week's best quotes and what they earned, a shout-out when someone's post went big, a spotlight on a creator who's getting good. It brings new people in and keeps the ones we have. Creators should feel like partners of unfair, not line items in a budget.
• Ship special projects. Built for creators and new media rather than for a client: the recruiting project that brought 2,000 sign-ups and 200 approved creators, a page that shows a creator what their quotes earned, a list people want to be on.
• Own new media. The people who are media by themselves: X-native shows and newsletters, the hosts and writers founders actually read, SF journalists for the rare offline moment. Twenty real relationships, each started on a call, so that when a client wants coverage for a launch, an event or a record attempt, you know whom to text.
• Fix supply before it becomes a launch problem. A launch lead tells you the client's ICP, geography and budget. You make sure the shortlist is full of people who'll commit and actually post: fewer swaps on the morning of the launch, more US audiences, creators who can record a screencast when the product needs one, and nobody we've ghosted before.
• Build content we own. Properties that bring creators and new media to us instead of us going to them: a jobs board for GTM people, a newsletter, a leaderboard of launches. Things people come back to every week and forward to a friend.
• Run activations. Creator meetups and side events around the conferences our clients go to, a dinner in SF when enough of them are in town, a referral program, creator of the month. Small things that make people remember us.
• Know the market. What people cost and what they're worth. Who's overpriced, who's a hidden gem about to blow up, which audiences are bought. You tell a launch lead when a $500 creator isn't worth $500 and when a $50 one is worth $300.